Hackett Brand Consulting Social Media 

There is no denying the behemoth that is social media. With so many social media marketing channels out there, it can be hard to nowhere to start and hard to not feel like your spinning on a hamster wheel when you do start.

But, rest easy my friends – there is help out there, and free help at that!

Today, we’re taking a look at 5 Free Social Media Marketing Tools for Your Small Business:


My friend introduced me to Canva and it changed my life. I wish I had known about it sooner. Oh, the hours of hair-pulling design work I could have saved. Not only does Canva have pre-designed templates for your social channels, ads and graphics to support, it has presentations and marketing collateral and events invitation and more. It’s free, it’s easy and it can make your marketing look like a graphic designer did it in no time.


I like tools that make my life easier. Planoly is that!! I cannot say enough about this tool, thanks to Instagram now opening its API to allow for automatic, direct scheduling. Planoly is as easy as signing on, uploading your pictures and dropping it into a calendar. You can schedule up to 30 posts a month for free, or upgrade to do more, and then your Instagram posting is all set & done for the month!


Calling all Pinterest Fanatics … this one’s for you! BoardBooster helps you schedule all of your Pins thanks to the help of secrets boards. Even better, you can set-up your page with an option to automatically post the most viral Pins of the day without you have to scroll the trends. Once you upload your Pins to your secret boards, set the cadence you want for pinning and your all done!


You can’t talk about social media without social listening. And Hootsuite is a tremendous tool for allowing small business marketers to see what customers are saying about them and responding to customer all in one platform. You can pull in multiple channels, including Facebook, Instagram, and Twitter, and respond to customers in real-time. It’s the perfect way to stay connected to customers without having to jump from platform to platform to check-in.


Iconosquare is a tool made for Instagram that helps you quickly see and optimize your posts. Clicking through the Iconosquare platform, you can easily garner what times and days work best for your posts, what posts are getting the most engagement and optimize your strategy appropriately. Use this tool to help you better understand and grow your Instagram following ASAP.