Free Marketing Tools: Social Media Edition

When it comes to social media management, you can save yourself a lot of time (and headaches!) by using automation tools that can quite literally do your job for you. But, if you’re just starting out or are new to social media, it can be very overwhelming to know where to start.

Before letting your head spin and getting lost figuring out how-to promote your business on social media, we’re helping you save time and money with the best free social media tools in the game.

There’s plenty of more support than the list below, but below is a quick look at a few of my favorites to keep your social media game strong!

  • Pexels & Unsplash: Both of these sites are worth a look if you’re in search of free, high-quality professional photos. Use this site for awesome content that is visual and works perfect alongside your content.

  • SEOptimer.com: This tool is gift from the universe for those of you new to Search Engine Optimization. You can drop your website in the search bar and up pops an analysis of your site, ways you can improve your SEO and a very clear understanding of just how to be even better at your business!

  • SEMRush.com: SEM is the perfect tool to keep tabs on your competition. You get a sneak behind-the-curtain on traffic, traffic sources, and just what is driving audiences to your competitions.

  • HootSuite: Hootsuite is one of those apps I’ve been using for years as a listening tool and I love it! It’s perfect for monitoring social media across all of your channels, all at once, and you can respond directly within the app. It’s perfect for monitoring everything in one place in real time. Life can really be simple.

  • Later.com: Schedule all of your Instagram and Facebook posts to publish anytime/anywhere. The best part? It’s free up to 30 posts a month. Happy scheduling!

  • Tailwind.com: Tailwind is my favorite tool for Pinterest marketing. This tool helps you schedule your Pins (up to 100 free) but goes one step further to help you analyze and repin content that performed well in your past in the future!

  • Facebook Scheduling: I am about anything/everything that makes your life easier. Facebook scheduling allows you to schedule all of your Facebook posts in advance and then gives you the added tools of tagging products, promoting posts and more.

  • Iconosquare: I have been using this tool for years and absolutely love it. Iconosquare gives you all the analytics you need for measuring your Instagram account, including best time of day to posts! It’s such an easy way to get “in-the-know” on your Insta audience.

  • Google Analytics: Google Analytics is a must for any small business owner. Stop what you’re doing and set it up if you haven’t already. Google Analytics helps you measure the ROI from your social efforts and you can see just where the traffic on your site is coming from and what audiences are doing when you get there.

Here you go my friends. A down & dirty look at some tools to help ease social media. Have questions on small business social media or branding? Let me know and I’m happy to chat!