Social media is one of the most popular tactics for marketers, and with something like 2.5 billion people on social media (that’s billion with a B), it’s easy to understand why.
As a small business owner, it can seem overwhelming to know where to start to carve out your voice and part of that 2.5 billion-person audience.
But the truth is, if you’re authentic to yourself, your brand and share that voice, you’re going to have a heck of a lot easier time than building and pretending. A person who knits blankets all day as a hobby now has a place to share this with millions of others just like him/her; a unicyclist, a carpenter, and a brewer the same.
Building your authentic voice will help you reach a much larger (albeit more niche) audience than blankly canvassing an ad and hoping it gains notice. In fact, one survey notes that 84% of millennials don’t like being marketed too – people are on to us marketers.
This blog post does not say ads don’t work – in fact, I think they work very effectively – but rather to advocate for finding your voice through the old adage of honesty is the best policy and building on your ads through authentic content.
Authentic content will help you reach a core audience that believes not only in your brand but in you. And when it comes time to make a purchase, you better believe that this trust will translate too. Being inauthentic? People will see right through this and it will impact your brand negatively.