Feature of the Month: The Best Data-Driven Marketers Do These 5 Things

 

Every month we're featuring our favorite media hits of the month from our clients and partners. Check out this month's post on Business.com...

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Originally posted on Business.com, The Best Data-Driven Marketers Do These 5 Things. 

Marketers can now utilize data to transform the customer journey and capitalize on consumer behavior. This article breaks down the top five things the best data-driven marketers do and how you can do them too.

Simply put, data-driven marketing is using the information we have on customers to better reach our audience through marketing.

Data utilization has grown from a nice-to-have marketing tool to a must-have strategy. The good news for marketers is that, as data has matured, the amount of information available has grown as well. With audience segments, behavioral data, optimization and feedback, marketers can now use data to transform the customer journey and capitalize on consumer behavior. 

But it's easy for marketers to wonder just what the best data-driven marketers are doing with all this information. So, we're breaking down the top five things the best data-driven marketers do and how you can do them too. 

Read the list here: Originally posted on Business.com, The Best Data-Driven Marketers Do These 5 Things.